John Reynolds

Head Honcho

MSc BSc FPFS Chartered MCSI

Known as the “Pension Professor”, I am an experienced pension practitioner providing specialist pension advice, technical support and training to advisors across the UK.

My name extends across into the most-respected corporate organisations in the UK and I have been providing pensions consultancy into specialist advisory businesses in various guises for 20 years

This expert guidance now includes regulated advice for members of Defined Benefit schemes, which includes both pension transfers out of schemes and/or building bespoke pension arrangements to receive them.

Most recently, I have led and provided the specialist expertise needed to design, build and deliver adviser training in the highly-technical, specialist area of Defined Benefit transfers into a number of businesses across the UK. I have coached, supported and helped these businesses develop from standing starts to over £50m+ a year turnover within 2 years (and done it several times over). These businesses have had many inspections by the FCA and continue to thrive and stay green.

As part of that development work over the past two years, I have lead the development of an in-house, online retirement modeller which we have called ”EPCalculate”. This is designed to help clients model their own future retirement plans and which now also includes the facility to make it APTA-friendly (Appropriate pension transfer analysis) for use by Financial Advisers, as outlined in PS18/06 issued by FCA and compulsory from 1 October 2018.

I continue to lead, consult and deliver innovative pension solutions for advisory businesses in the UK which seamlessly links regulatory guidance, SMART advice and professional learning & Development. This consultancy extends into a number of corporate businesses and IFA practices across the UK (one of which could be yours…).


I currently hold fellowship with the Personal Finance Society and I am a Chartered Financial Planner: you can search for me on the register here member search. I am also a Chartered member of the institute of Securities and Investments (CISI).

In 2017 I completed an MSc (with merit) at Manchester Metropolitan University (MMU) and (until very recently) continued to work in academic research and development with the Professors at the University, but this business has taken over!

Over 2017/18 I sat 5 level 6 pension exams and continue to sit these exams for fun – as well as it ensuring that we are right-bang-up-to-date with our knowledge, it keeps our CPD and SPS in the right place for me. I might have over 25 years’ experience, but every day is a school day and I will never stop learning from books or people.

I am authorised and regulated to give Financial advice and I am a Pension Transfer Specialist, having both the appropriate qualifications, experience and proven competence. You can find me on the FCA register here FCA Register of regulated individuals.

Each professional on this site will be sitting and passing level 6 (and maybe even Level 7) pensions and investment exams every single year. Period. That is a promise and there is no discussion about that. Period. It’s an absolute must have for us, for you and for your clients.

My regulated advice work with clients is done through North Financial Management (NFM) and details can be found here North Financial. I work very closely with North and Richard Schwartz and take full responsibility for the process and methodology used for all pension transfer business within North.

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